Are you a nationwide Automobile Dealership that needs to maximise revenues from Spares & Service? Do you run a Fitness/ Beauty Chain looking to communicate in a very local way? Or are you a College that offers Courses to students from all over the world?
As Marketing Manager is your challenge to have,

• Extremely Targeted Marketing
• Increased Response Rates
• Better Lead Generation
• Greater Customer Retention/ Loyalty

Then the answer to all these is InterMedia’s Personalised Marketing Communications Solutions. The percentage of increase in response and recognition varies considerably from 20% to 500% depending on the quality of data and the program that you are running.

Award Winning Global Case Studies

• Click here to read PODi Digital Print (Specialty Retailers Works to Retain Customers When They Move)
• Click here to read PODi Digital Print (Children’s Art Project Draws 10% Increase in Sales)

Here we work very closely with our customers to

1. understand their requirements,
2. study the database,
3. scope out and design the program
4. determine the best fulfillment methodology and
5. report the results

thereby leading to an increased traceable ROI per piece of communication.
In order to free your corporate resources to do more productive work, we offer the following value-added offerings.

1. Data Entry
2. Data De-Duplication & Cleaning
3. Creative & Design Services
4. Proof Reading
5. Personalised & Variable Printing
6. Personalised Landing Pages
7. Mailing & Despatch (In association with global airlines and courier companies)
8. Call Centre Support, where required

This solution offers a very high level of segmentation that can be mined based upon

1. Business Type
2. Vertical Markets/ Industries
3. Age / Gender
4. Personal Interests
5. Geographical Location
6. Dormant/ Lapsed Customers
7. Top Customers or Customers as a Percentage of Spend
8. No. of Employees
9. Organisations with “X” Turnover

And fits in well with most CRM Solutions that you may be running within your organisation

Some of the applications where we have used Variable/ Personalised Digital Print are:

• Postcards (Extremely effective, cost efficient medium with a high “Opportunity To See”)
• Letters
• Flyers & Leaflets
• Brochures
• Membership Cards & Name Badges
• Event Invitations
• Prospectus for Educational Institutes
• Newsletters and Booklets